HomeReachPolitical Command

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Campaign launch flow

1Start Campaign 2Select Geography 3Review Pricing 4Generate Proposal 5Schedule Drops 6Track Campaign

Transparency

Data Sources & Methodology

HomeReach separates verified production data from estimates and demo map layers. Every campaign plan should show what is exact, what is estimated, what is public aggregate, and what still requires a paid or official source.

17

MVP source requirements

3

launch states: OH / IL / TN

0

individual voter scores

What the dual map uses today

The current public map uses public Census county geometry for Ohio, Illinois, and Tennessee. Ohio District mode uses the official 2026-2032 congressional district layer published through Ohio public GIS after the October 2025 Redistricting Commission adoption.

USPS route cells are clearly marked demo/sample so the synced political-to-mail workflow can be tested before licensed carrier-route polygons are imported.

Production quotes must verify USPS route counts, delivery-point counts, and exclusions before approval or Stripe checkout. Demo/sample labels are intentionally visible anywhere estimated route data appears.

Data confidence labels

Exact

Verified from a current authoritative source or HomeReach production record.

Estimated

Calculated from known inputs, public aggregates, or route-level assumptions.

Demo/Sample

Used only for product demonstration until an authoritative dataset is imported.

User-Provided

Uploaded or entered by a campaign, consultant, sales rep, or admin.

Public Aggregate

Published at a geography level such as county, district, precinct, tract, or route.

Paid Vendor Data

Licensed from a third-party data provider with contractual use limits.

Unavailable

Not connected yet; do not use for production pricing or fulfillment decisions.

MVP Required

US Census TIGER/Line

publicMedium

State, county, place, ZCTA, tract, block group, congressional, and legislative district boundaries.

Format: Shapefile, GeoJSON after ETL. Coverage: National. Refresh: Annual / decennial by layer.

Ohio 2026-2032 Congressional Districts

publicLow

Official Ohio congressional district polygons adopted for the 2026 election cycle and effective through 2032.

Format: ArcGIS Feature Service / GeoJSON. Coverage: Ohio. Refresh: After redistricting adoption or official correction.

Ohio Senate Districts 2024-2032

publicLow

Official Ohio Senate district map, equivalency file, legal description, and SHAPE file package.

Format: SHAPE ZIP, XLSX equivalency file, PDF map. Coverage: Ohio. Refresh: After redistricting adoption or official correction.

Ohio House Districts 2024-2032

publicLow

Official Ohio House district map, equivalency file, legal description, and SHAPE file package.

Format: SHAPE ZIP, XLSX equivalency file, PDF map. Coverage: Ohio. Refresh: After redistricting adoption or official correction.

Census TIGERweb Legislative Areas

publicMedium

National congressional and state legislative district FeatureServer layers in JSON, GeoJSON, and PBF formats.

Format: ArcGIS REST Feature Layer, GeoJSON/PBF query output. Coverage: National. Refresh: Census vintage releases.

Illinois ILBoundaries Legislative Layers

publicLow

Illinois congressional, State House, State Senate, political township, county, and town boundary layers.

Format: ArcGIS REST MapServer / GeoJSON query output. Coverage: Illinois. Refresh: State GIS service updates.

Tennessee TNMap Legislative Districts

publicLow

Tennessee congressional, State Senate, and State House 2022 legislative district boundaries.

Format: ArcGIS REST MapServer / GeoJSON/PBF query output. Coverage: Tennessee. Refresh: After legislative redistricting or state GIS service updates.

Ohio School District Boundaries 2025

publicLow

Ohio local school district polygons with IRN, tax ID, county code, and district name fields.

Format: ArcGIS FeatureServer query/export. Coverage: Ohio. Refresh: State GIS publication cycle.

Ohio Municipal Boundaries

publicLow

Official Ohio city and village municipal polygons with municipality and population fields.

Format: ArcGIS FeatureServer query/export. Coverage: Ohio. Refresh: State GIS publication cycle.

Ohio Township Boundaries

publicLow

Ohio township polygons for county subdivision and local race planning context.

Format: ArcGIS FeatureServer query/export. Coverage: Ohio. Refresh: State GIS publication cycle.

Census TIGERweb Tracts and Blocks

publicMedium

Census tract, block group, and block services for aggregate demographic overlays.

Format: ArcGIS REST MapServer / TIGER/Line shapefile. Coverage: National. Refresh: Census vintage releases.

Census TIGERweb Places and County Subdivisions

publicMedium

National places, county subdivisions, consolidated cities, and related municipal geography.

Format: ArcGIS REST MapServer / TIGER/Line shapefile. Coverage: National. Refresh: Census vintage releases.

USPS EDDM Online Tool

manualMedium

Route-level EDDM counts and selectable route planning reference.

Format: Manual export/import or verified operator entry until a licensed route source is connected. Coverage: National USPS service area. Refresh: USPS-managed; verify before proposal/checkout.

Licensed USPS carrier route polygons

paidHigh

Carrier route boundaries, centroids, ZIP/route keys, and route geometry for spatial overlap.

Format: Shapefile, GeoJSON, WKT, PostGIS-loadable files. Coverage: National, usually quarterly vendor releases. Refresh: Monthly or quarterly depending on vendor.

Supabase PostGIS

internalMedium

Spatial storage, indexing, ST_Intersects/ST_Intersection overlap calculations, and server-side geometry QA.

Format: PostGIS geometry/geography columns plus normalized metadata tables. Coverage: Internal. Refresh: Continuous.

MapLibre GL JS

publicMedium

Open-source, GPU-accelerated vector map renderer for production polygon overlays.

Format: Vector tiles, GeoJSON, PMTiles/MBTiles through compatible servers. Coverage: Client library. Refresh: Package upgrades.

Turf.js

publicLow

Client/server fallback spatial intersection, containment, area, and polygon helpers.

Format: GeoJSON. Coverage: Client/server library. Refresh: Package upgrades.

Phase 2 Data

Ohio Court of Appeals Districts

publicMedium

Official Ohio appellate district reference map for judicial race geography.

Format: PDF map / county-based conversion. Coverage: Ohio. Refresh: After statutory district change.

Ohio Secretary of State DATA/election results

publicMedium

Certified election results, historical voting trends, absentee/early-vote data, and statewide aggregate dashboards.

Format: CSV, XLSX, dashboards, public downloads. Coverage: Ohio. Refresh: Election cycle / certified result updates.

County board of elections precinct shapefiles

publicHigh

Precinct, ward, and local voting district shapes where published by county election offices.

Format: Shapefile, GeoJSON, PDF conversion in weaker counties. Coverage: County-by-county. Refresh: After redistricting and precinct changes.

Illinois State Board / Illinois Election Data

publicMedium

Illinois precinct-level result data and formatted statewide result files.

Format: CSV, flat files, Access sample database. Coverage: Illinois. Refresh: Election cycle.

Tennessee Secretary of State election results

publicMedium

Historical results by office, county, precinct, and spreadsheets where available.

Format: HTML, PDF, XLSX/CSV where available. Coverage: Tennessee. Refresh: Election cycle.

Google Civic Information API

apiMedium

Civic divisions, representatives, polling and election information during supported elections.

Format: JSON API. Coverage: US, coverage varies by election. Refresh: Google-managed.

FEC API

apiLow

Federal candidate, committee, and campaign finance records.

Format: JSON API / exports. Coverage: Federal races. Refresh: FEC filing updates.

Smarty or Melissa address validation

apiMedium

CASS/DPV address validation, address standardization, deliverability checks, and NCOA options.

Format: JSON API / batch files. Coverage: US and international depending on product. Refresh: Vendor-managed.

Phase 3 Data

Lob or PostGrid

apiMedium

Direct mail APIs, address verification, postcards, letters, and mail status webhooks.

Format: JSON API and webhooks. Coverage: Vendor-defined. Refresh: Operational.

Regrid or ATTOM property data

paidHigh

Parcel shapes, property attributes, homeownership, valuation, and address-linked property context.

Format: API, bulk files, feature service. Coverage: National, vendor-dependent. Refresh: Vendor-managed, often monthly/quarterly.

Data Axle

paidHigh

Business/consumer records, contacts, addresses, and enrichment attributes.

Format: API / batch data. Coverage: US. Refresh: Vendor-managed.

Compliance safeguards

HomeReach does not predict individual political beliefs, votes, turnout, or persuasion likelihood.
Political red/blue/gray color coding is aggregate geography context only.
Historical election overlays must remain precinct, county, district, or other aggregate summaries.
Campaign-provided lists are treated as user-provided data and must be kept separate from prohibited inference.
Any estimate must display a data confidence label before proposal, approval, payment, or production.

Pricing and timing methodology

Estimates combine selected route households, deliverable address count assumptions, print cost, postage, service cost, and drop count. Timing recommendations use production lead time, print windows, USPS delivery assumptions, and election deadlines. They do not forecast campaign outcomes.

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