Timing Intelligence
Plan Mail Drops Around the Election Calendar
Turn election dates into print deadlines, mail cutoffs, drop windows, and urgency messaging.
Mail Coverage Model
Example route readiness
Planning
96,300 target households
ReadyNeeds listPriorityReview
HAM-01
Hamilton west
14.2kReady
HAM-02
North suburbs
11.8kReady
BUT-04
Butler east
8.9kGap
WAR-03
Warren south
7.4kReview
CLE-02
Clermont core
9.6kReady
BUT-07
Butler west
6.1kGap
HAM-06
Urban core
12.7kReady
PRI-12
High priority
5.5kPriority
WAR-08
Outer ring
4.8kReview
HAM-09
Count pending
TBDGap
CLE-05
River corridor
10.4kReady
WAR-11
Final QA
6.9kReview
92%
target coverage3
routes need lists5d
mail windowExecution Timeline
Approve within 26 days to preserve the standard in-home window.
1
Approve
same day
2
Artwork
+2 days
3
Print
+4 days
4
Mail Drop
+6 days
5
In Home
+8 days
Suggested Drop Schedule
Wave 1
Intro
7 days before election
540,000 pieces
Wave 2
Reinforcement
17 days before election
540,000 pieces
Wave 3
GOTV
31 days before election
540,000 pieces